Task 1: Research Blog Brief

'Alongside each stage of this assignment you are required to maintain a blog. This blog will provide an analytical, rather than descriptive, account of how you planned for and completed each of the requirements set out in the brief.

The blog should detail the marketing of at least 3 films. You should devote entries to:

1. The analysis of trailers (how they work, shots used, how narrative is compressed, what is shown/not shown, how it is edited to appeal to a market audience)
2. Analysis of any print-based marketing material ( how do you capture the tone and content of a film with a single image? what style is used? how are elements such as color and text used to support and communicate with the tone of the film?)
3. Synergy with other companies/ products (Is there any merchandise connected with the film? does the film work with other companies in promotion?)
4. Analysis of the skills you are developing through your research.

You must ensure your blog utilizes a range of media, such as video clips, photos and audio files in addition to providing links to other sites or articles that might prove useful.'